Data protection

1. Data protection in one view

General Information
The following information provides a brief overview of what happens to your personal data when you visit our website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data collection on our website
Who is the controller for data acquisition on our website?
Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the legal notice section of this website.

How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may include, for example, data you enter into a contact form. Other data is collected automatically by our IT systems when you visit the website. This consists primarily of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you access our website.

What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?
You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this and any other questions regarding data protection, you can contact us at any time at the address provided in the legal notice. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools
When you visit our website, your surfing behaviour may be analyzed for statistical purposes. This is primarily done using cookies and so-called analytics programs. The analysis of your surfing behaviour is generally anonymous; your surfing behaviour cannot be traced back to you.
You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy. You can object to this analysis. We will inform you about the options for objecting in this privacy policy.

2. General Information and Mandatory Information

Data protection policy
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. When you use this website, various types of personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.
Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities.
It is not possible to completely protect data from access by third parties.

Withdrawal of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You may withdraw any consent you have already provided at any time. To do so, simply send us an informal email. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to lodge a complaint with the competent supervisory authority
In the event of data protection violations, the data subject has the right to lodge a complaint with the competent supervisory authority.
The competent supervisory authority for data protection matters is the State Data Protection Commissioner of the federal state in which our company is located. A list of data protection commissioners and their contact details can be found at the following link:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to Data Portability
You have the right to have data that we process automatically—based on your consent or in fulfillment of a contract—provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transmission of the data to another controller, this will only take place to the extent that it is technically feasible.

SSL or TLS encryption
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser’s address bar. When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on this Website
If, after entering into a paid contract, you are required to provide us with your payment information (e.g., account number for direct debit authorization), this information is necessary for processing the payment. Payment transactions using standard payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS/SSL connection. You can recognize an encrypted connection by the fact that the web browser’s address bar changes from “http://” to “https://” and by the lock icon in your web browser’s address bar.
With encrypted communication, the payment data you transmit to us cannot be read by third parties.

Access, Blocking, Deletion
Under applicable law, you have the right at any time to request, free of charge, information about your stored personal data, its origin, recipients, and the purpose of data processing, as well as the right to have this data corrected, blocked, or deleted, if applicable. For this and any other questions regarding personal data, you may contact us at any time at the address provided in the legal notice.

Objection to Advertising Emails
We hereby object to the use of contact information published in accordance with legal disclosure requirements for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of promotional information, such as through spam emails.

3. Data protection officer

Statutory Data Protection Officer
Markus Hühn
Phone: +49 (0) 5207 9131-0
email: info@stv-electronic.de

4. Data Collection on Our Website

Cookies
Our website uses so-called “cookies.” Cookies are small text files that do not cause any damage to your device… (continued)

Our website uses so-called “cookies.” Cookies are small text files that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you perform their deletion yourself or your web browser performs their deletion automatically. In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services). Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or display advertisements.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g., the shopping cart feature), or for optimisation of the website (e.g., cookies used to measure website traffic) (necessary cookies), are stored on the basis of Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically flawless and optimized provision of its services.
If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG); consent may be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. If cookies from third-party companies or for analysis purposes are used, we will inform you about this separately within the scope of this privacy policy and, if necessary, obtain your consent.

Consent with Cookie Notice & Compliance
Our website uses the consent technology from Cookie Notice & Compliance for GDPR to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of the tool is Hu-manity Rights Inc., 300 Carnegie Center, Suite 150, Princeton, NJ 08540, USA. When you enter our website, a connection is established to the servers of Hu-manity Rights Inc. in order to obtain your consent and other declarations regarding the use of cookies. Hu-manity Rights Inc. then stores a cookie in your browser in order to be able to assign the consent you have given or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the cookie yourself or the purpose for the data storage no longer applies. Mandatory statutory retention obligations remain unaffected. Cookie Notice & Compliance for GDPR is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c DSGVO.

Server log files
The provider of this website automatically collects and stores information in so-called server log files, which your web browser automatically transmits to us. These include:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free display and the optimisation of his website – for this purpose, the server log files must be recorded.

Contact formIf you send us requests via the contact form, your details from the request form, including the contact data you provided there, will be stored by us for the purpose of processing the request and in the event of follow-up questions. We do not pass on this data without your consent. The data processing entered into the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. To do this, an informal notification by email to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation. The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for the data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Registration on this websiteYou can register on our website in order to use additional functions on the site. We only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered.
The mandatory information requested during registration must be provided in full. Otherwise, we will refuse the registration. For important changes, such as changes to the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way. The data processing entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke a consent you have given at any time. To do this, an informal notification by email to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation. The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.

Comment feature on this website
For the comment feature on this page, in addition to your comment, information regarding the time it was posted, your email address, and—if you are not posting anonymously—the username you selected will be stored.

Storage of the IP addressOur comment function stores the IP addresses of users who write comments. As we do not check comments on our site before they are published, we need this data in order to take action against the author in the event of legal violations such as insults or propaganda.

Subscribing to commentsAs a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails. The data entered when subscribing to comments will be deleted in this case; however, if you have transmitted this data to us for other purposes and elsewhere (e.g. newsletter order), it will remain with us.

Retention Period for Comments
Comments and the associated data (e.g., IP address) are stored and remain on our website,
, until the content being commented on has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

Legal basisThe comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke a consent you have given at any time. To do this, an informal notification by email to us is sufficient. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

5. Analysis tools and advertising

Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisationWe have activated the IP anonymisation function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Acquisition
You can prevent Google Analytics from collecting your data by clicking the following link:
An opt-out cookie will be set to prevent the collection of your data during future visits to this website:
Disable Google Analytics.
For more information on how Google Analytics handles user data, please see Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Characteristics in Google Analytics
This website uses the “Demographic Characteristics” function of Google Analytics. This allows reports to be generated that provide insights into the age, gender, and interests of site visitors. This data is derived from Google’s interest-based advertising and from visitor data provided by third-party providers. This data cannot be associated with any specific individual. You can disable this feature at any time via the ad settings in your Google Account or generally object to Google Analytics collecting your data
as described in the section “Objection to Data Acquisition.”

Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This feature allows us to link advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google account. To support this function, Google Analytics collects google-authenticated IDs of users that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.

The summary of the collected data in your Google account is exclusively based on your consent, which you can give or revoke to Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged into your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in Google’s Datenschutzerklärung: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google conversion tracking
This website uses Google AdWords. AdWords is an online advertising program provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). As part of Google AdWords, we use what is known as conversion tracking. When you click on a display placed by Google, a conversion tracking cookie is set. Cookies are small text files that the web browser stores on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the Display and was redirected to that page.

Each Google AdWords customer receives a different cookie.
These cookies cannot be tracked across AdWords customers’ websites. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their display and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt out by disabling the Google conversion tracking cookie in your web browser’s user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

More information about Google AdWords and Google conversion tracking can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.

6. Plugins and Tools

YouTube
Our website uses plugins from YouTube, a site operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that includes a YouTube plugin, a connection is established to YouTube’s servers. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing activity directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Further information on the handling of user data can be found in YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy/.

Google Web FontsThis page uses web fonts provided by Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. For this purpose, the browser you use must establish a connection to Google’s servers. This informs Google that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online services. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font from your computer will be used.

For more information about Google web fonts, visit https://developers.google.com/fonts/faq,
, and Google’s privacy policy: https://www.google.com/policies/privacy/.

Google Maps
This site uses the Google Maps mapping service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the features of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transmission.
We use Google Maps to ensure an appealing presentation of our online offerings and to make it easy for users to locate the places listed on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

More information on the handling of user data can be found in Google’s Datenschutzerklärung: https://www.google.de/intl/de/policies/privacy/.

Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. reCAPTCHA is designed to verify whether data entry on this website (e.g., in a contact form) is performed by a human or by an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the length of time the website visitor spends on the website, or mouse movements made by the user).
The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place. The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting). Consent can be revoked at any time.

Further information on Google reCAPTCHA can be found in the Google data protection regulations and the Google terms of use under the following links: https://policies.google.com/privacy?hl=de https://policies.google.com/terms?hl=de.

iThemes Security
We have integrated iThemes Security into this website. The provider is iThemes Media LLC, 1720 South Kelly Avenue, Edmond, OK 73013, USA. iThemes Security is used to protect our website from unauthorized access or malicious cyberattacks. For this purpose, iThemes Security collects, among other things, your IP address, the time and source of login attempts, and log data (e.g., the web browser used). iThemes Security is installed locally on our servers. iThemes Security transmits the IP addresses of repeat attackers to a central iThemes database in the United States (Network Brute Force Protection) to prevent such attacks in the future. The use of iThemes Security is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyberattacks. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device. Consent may be revoked at any time.